Applied Concepts is North America’s largest provider of business development solutions and phone skills sales training for the automotive industry.

See our state-of-the-art training and operations facility.

Stand Out From Your Competition on Every Call

Let Applied Concepts put our more than 35 years of experience in automotive phone skills training and high-tech resources to work for you. Our committed staff, many of whom are car people with valuable automotive experience, are one of our greatest assets. Because we are dedicated to the automotive marketplace, you benefit with a return-on-investment that truly delivers.

We Deliver Increased Advertising Effectiveness

Over 50% of your customer relationships start and are sustained using the phone. The phone provides the easiest, fastest, most cost-effective approach to improve all levels of those customer relationships.  Applied Concepts’ Power Phone-Ups® training increases your dealership’s floor traffic, units and grosses, service absorption and CSI scores!