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Dealership

Applied Concepts:
America's Leader in Automotive Skills Training

For over 40 years, Applied Concepts has provided best in class skills training for more than 15,000 automotive and motorsports dealers. Specifically designed for Sales and Service Departments, the programs enhance crucial phone and communication skills, leading to improved customer interactions and overall sales performance. The programs have consistently been regarded as paying for themselves many times over.

Key Insights

25%

30%

Applied Concepts clients experience a dramatic shift in their dealerships after implementing dedicated communication skills training programs. Here are just a few of the actual transformations they've experienced:

Improvement in service utilization 

Reduction in turnover rates

15%

Increased customer retention rates

40%

Increased appointments booked

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Our Services

Exceptional communication skills are the frontline for dealerships. Your team's ability to connect, build rapport, and effectively convert phone inquiries into showroom visits is critical to driving sales and building customer relationships.Helping sales, service, parts and reception succeed!

Our Services

Program: Applied Coaching & Training (ACT)

Our dealers witness a return on investment and enhancements in crucial phone skills metrics, translating directly into happier and more satisfied customers. 

Phone Skills Workshops

By incorporating these elements, teams gain the confidence and tools to excel with communication skills that benefit them in all aspects of their professional sales and service careers

Program: Modern Retailing

Master Soft Skills, Lease Retention, Referral Follow-Ups, Orphan Owners, Unsold Traffic, Vehicle Acquisition and much more!

Mystery Shop Campaigns

Ever wonder what your customers experience when they call your dealership? Mystery shopping provides a valuable, unbiased window into those interactions

Program: Power Phone Ups (PPU)

Power Phone Ups is an innovative program that enhances your phone skills. Our experts guide you to build better relationships with clients and close more deals effectively. 

Tech Driven Delivery System

Micro-Learning delivered via text. Our system delivers bite-sized, training directly to your team's mobile devices, making learning convenient and accessible

Phone Skills Workshops

By incorporating these elements, teams gain the confidence and tools to excel with communication skills that benefit them in all aspects of their professional sales and service careers

Mystery Shop Campaigns

Ever wonder what your customers experience when they call your dealership? Mystery shopping provides a valuable, unbiased window into those interactions

Tech Driven Delivery System

Micro-Learning delivered via text. Our system delivers bite-sized, training directly to your team's mobile devices, making learning convenient and accessible

Testimonials

“I have been using Applied Concepts for over 15 years. Applied Concepts has had a HUGE impact in our automotive and RV business . . . With Applied Concepts, we have gotten better in customer service and process. Happy customers have always positively impacted our bottom line.”

Drew Tutton, General Manager

 Ed Voyles Automotive Group

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