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Accelerate your  Performance with  Applied Coaching & Training (ACT)

Applied Coaching & Training (ACT) is a comprehensive 48-week program designed to equip your sales and service staff with the knowledge and skills to excel.

Weekly bite-sized lessons delivered via text message ensure consistent learning and engagement. Each week, your team will delve into critical topics like:

  • Vehicle of Interest: Mastering product knowledge to confidently showcase features and benefits.

  • Trade-Ins: Streamlining the trade-in process for a smooth customer experience.

  • Trim Information: Equipping your team to explain different trim levels and their value propositions.

  • Price Objections: Addressing customer concerns effectively and building confidence in your pricing.

  • Price Negotiations: Honing negotiation skills to secure win-win deals.

  • Incentive Information: Leveraging available incentives to sweeten the deal for your customers.

  • Advancing the Balls: Moving the sales process forward with tact and clear communication.

  • Payment Questions: Providing clear explanations of financing options to build trust.

  • Credit Questions: Navigating credit inquiries confidently to help customers secure financing.


Applied Coaching & Training (ACT) goes beyond textbook learning:

  • 1:1 Live Roleplays: Practice makes perfect! Your team will gain valuable experience through personalized roleplaying sessions with coaches.

  • Real Live Call Analysis: Learn from the successes and pitfalls of others through real-world call recordings from industry professionals.

  • Video Content: Engaging and informative video lessons reinforce key concepts and provide visual aids for better understanding.


The Applied Coaching & Training (ACT) Advantage:

  • Consistent Learning: Weekly micro-lessons ensure information is retained and readily applied.

  • Convenience and Flexibility: Text message delivery allows learning on-the-go and fits busy schedules.

  • Skill Development: Targeted training hones core competencies for sales and service success.

  • Real-world Application: Practical exercises and call analysis prepare your team for real-world scenarios.


Invest in ACT and watch your dealership thrive!


Empower your team with the knowledge and confidence they need to consistently convert leads, close deals, and exceed customer expectations.

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