Fix Your Phone Process, Boost Your Revenue

Beat the 5-Minute Clock: Customers Trapped in the Process = Missed Revenue

Every minute a caller wrestles your phone tree, their patience melts—after five minutes they’re speed-dialing the competition.

Why Phone Process ≠ Phone Technology

Last week we talked about scrubbing the tech friction (unknown caller ID, dead web forms, no SMS). Today we tackle the human roadblocks hiding inside most dealerships’ phone process—the dated IVRs, maroon-on-hold callers, and voicemail black holes that turn interest into irritation faster than you can say “press one for recalls.”

Cleaning up call flow typically lifts live-connectivity ≈ 35 %—all before you spend a nickel on more leads.

Block one hour, run these three checks, and you’ll know whether your phone process is paving a friction-free path—or quietly steering revenue off a cliff.

Phone Process Optimization in a Nutshell

• Main menu: simple, current, service first.

• Average hold time: < 30 seconds before a live human greets the caller.

• Transfers: warm, single-step, caller never repeats their story.

• Voicemail: greetings updated this quarter, < 10 messages queued, all returned same day.

  
  

Translate that into real dollars and you’re looking at fuller bays, fewer CSI write-offs, and a sales funnel that starts with an actual conversation—not a dial-tone.

Short on bandwidth? We can help. Sign up for a full Engagement Audit for $99.

Want to learn more? Sign up for our Fix the Phones Webinar by clicking here