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Who's Applied Concepts?

01. Brief History

For over 40 years, Applied Concepts has been a trusted leader in phone skills training for the automotive and motorsport industry across the United States and Canada. With a focus on empowering dealerships, we're helped over 15,000 customers elevate their communication and drive results.

02. Who we serve?

Applied Concepts has been the go-to resource for automotive and motorsport dealership sales and service professionals looking to hone their phone skills and become communication champions.


We understand the unique challenges you face every day, from navigating complex conversations to closing deals with confidence. That's why we offer a variety of phone skills training programs designed to help you:

  • Master the Art of the Phone Call: Learn proven techniques for building rapport, handling objections, and presenting value propositions that resonate with customers.

  • Boost Your Confidence: Develop a winning phone presence that inspires trust and positions you as a knowledgeable advisor.

  • Increase Sales & Conversions: Convert more leads and close more deals through effective communication strategies.

  • Enhance Customer Satisfaction: Deliver exceptional customer service experiences that keep clients coming back for more.

03. Why we do it?

Phones are powerful. They're a chance to connect, build trust, and turn a stranger into a raving fan of your dealership. But the pressure? Yikes. That can make even the coolest of us sweat.


That's why we do what we do. We help you ditch the awkward silences and turn those calls into conversations you actually enjoy. We're talking mastering the art of rapport building, building confidence that shines through the receiver, and closing deals that feel good for everyone.

04. How we do it?

Become an industry leader in automotive and motorsport sales and service! Our unique, mobile-friendly training program delivers powerful insights straight to your phone, no logins or downloads required.

Specifically designed for automotive professionals:

  • Weekly bite-sized lessons: Learn on your schedule, perfect for busy schedules.

  • Interactive 1:1 Person-to-Person Roleplays: Practice key sales techniques like overcoming objections and closing deals with simulated customer interactions.

  • Real Dealership Call Analysis: We dissect real-world calls, highlighting best practices from top performers and areas for improvement across the industry.

  • Focus on automotive pain points: Master the specific challenges faced by automotive and motorsport professionals, like navigating complex financing options or building trust with high-end clientele

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