About Us
Applied Concepts is the leader in automotive sales training and dealership performance coaching. Since 1983, we’ve helped over 3,000 rooftops across the U.S. and Canada improve sales performance, customer experience, and team productivity.
We deliver tens of thousands of one-on-one training sessions each month, making us the only high-touch, high-ROI partner of our kind. Whether you're a single dealership or a large group, we tailor our approach to drive measurable results.
We’re passionate about what we do, and it shows in our people, our process, and the long-term success of our clients.
Mission: To help automotive dealerships and OEMs grow through world-class training, data-driven coaching, and strategic consulting solutions.
Vision: To be the most trusted, results-driven partner for dealerships and OEMs navigating the future of automotive retail consulting solutions.
Core Values:
Clients first. Their success is our success.
Accountability. We take ownership of our actions.
Performance Mindset. We deliver results, not just ideas.
Integrity. We always do what’s right.
Innovation. We evolve with the industry.
Collaboration. We work together to achieve greatness.
Positive Culture. We support each other, have fun, and make work meaningful.
Our Story
Founded in 1983, Applied Concepts has helped shape the future of automotive sales. In 2019, growth-minded investors infused new energy into the company, fueling innovation through the launch of our Digital Performance Center, Learning Lab, and Performance Management Team.
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Today, with insights from thousands of dealerships, we bring unmatched knowledge and best practices to your showroom floor.
Why Dealerships Choose Us
• 40+ years of training excellence
• Trusted by 3,000+ rooftops
• One-on-one coaching at scale
• Proven ROI and measurable results
• Deep industry insight & innovation
Meet the Team
Leadership
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Our Sales Team
